Subway Assignment free essay sample

Fred and his friend Dr. Peter Buck got a loan of $1,000 to open the submarine sandwich shop which now we know as Subway. Subway opened in August 1965 in Bridgeport, Connecticut. Both men had decided that the goal for Subway was to operate 32 stores in 10 years. By 1974 they had 16 Subways up and running. Knowing they would not reach the goal set back in 1965 the two men decided to franchising and launching the Subway brand into the global brand it is today. Subway has amassed 37,885 restaurants in 99 countries. For something that started off as just a way to make money for a man to live his dream of becoming a doctor, it has turned into one of the biggest food chains in the world. These numbers mean that Subway has the most restaurants in the world of any other restaurant chain. Subway has three big values and philosophy. Family – Subway build their business relationships by treating each other, the customers and communities like family. We will write a custom essay sample on Subway Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These brings a very close feeling to the whole franchise. Teamwork – Subway challenge themselves to succeed through teamwork against goals shared by everyone at Subway and to all be accountable for their responsibilities. Opportunity – Subway create great chances for entrepreneurs, by allowing people with good business sense to open a franchise of their own. The Structure and Employees The structure for Subway starts at the main headquarters in Milford, Connecticut. From there it goes globally. It goes as far as USA to Ireland, onto Afghanistan and even further. Every different Subway shop opened has got the same structure to it. Subway has got a tall structure, meaning it has different levels of management and people have to answer to people who work above them. Many businesses that run like this aren’t like Subway though. Subway is extremely friendly, from the store owner all the way down to the sandwich artists and everyone working in the store does get an opinion on some new ideas. The Subway departments are as follows: Executive, Administrative, Franchise Brands, Development, Operations, Technology, Marketing, International, Finance, Legal, Store Owner, Store Manager, Assistant Store Manager, Team Leaders and then Sandwich Artists. Considering Subway has so many restaurants in so many countries, they have provided so many jobs which is brilliant. According to the main Subway website, the headquarters alone employ a thousand people. Across all of the franchises worldwide there is more than three hundred thousand jobs. Subway are always looking to open more franchises which will provide more jobs and the fact that they are such compact restaurants, means there is so much opportunity to open more franchises. The Functions of staff Executive – This team supports company wide operations at Subway’s headquarters. This role includes customer care and the business process eam. Administrative – The administrative team is responsible for employee management and grounds and shipping centre oversight. Franchise Brands – This team offers a diversified portfolio of new and promising ideas that will improve the Subway experience for franchises and customers. Development – This is the team th at works very close to the people who want to open their very own Subway restaurant. Part of the job is to help with real estate planning and recruiting new franchisees. Operations – This is the team that enforces and provides training and operational assistance to franchisees and field staff. Technology – This is the team who are responsible for implementing and maintaining all technology systems that are in the company and provide technology initiatives so franchisees can operate their business more efficiently. Marketing – This is the team who present the public face for Subway. These teams departments include research and development, which develop and test markets the food that Subway serve and the franchising advertising fund are responsible for the creation and placement of commercials and print ads. International – This is the team that deal with the franchises outside of the USA and Canada. Franchise Owner – This is the person or people that pay for the right to use the Subway name and they own that particular franchise. Store Manager – The store manager reports directly to the franchise owner. The store manager must maintain a high quality store operation. The store manager must also analyse financial performance, ensure that customers are happy and make sure that all sandwiches sold are a high quality. The store manager must also provide support for all of the other shop staff. Assistant Manager – The assistant manager pretty much assists the store manager in his or her job and will be able to stand in if need be. Team Leader – The team leader must report to both the store manager and the assistant manager. The team leader must also be responsible for serving customers, following health and safety procedures and keeping the store clean. They also must train in new sandwich artists. Sandwich Artists – The sandwich artists are the face of the shop. These are the people you will see the most when you walk into a Subway restaurant. It is their job to make the delicious sandwiches and to make sure that the customers are happy with everything. They also must make sure the shop is clean all the time and maintain good health safety standards.

Dhl Logistic System free essay sample

Report Cover Page Title Page American International University-Bangladesh (AIUB) REPORT ON â€Å"Logistic System of DHL† Submitted to: Dr. Ehsanul Huda Chowdhury Course Instructor Course: Marketing Research Section: A BBA Program Submitted By: â€Å"Foysal Ahmed† â€Å"ID 08-12089-3† â€Å"Marketing† Date of Submission: 26-12,2011 MARKETING RESEARCH REPORT ON â€Å"Logistic System of DHL† Letter of transmittal December 26, 2011 To Dr. Ehsanul Huda Chowdhury Course Instructor Marketing Research Section: A Subject: Letter of transmittal of the research report submission Dear Sir: With due respect and honor I am submitting my Marketing Research Report on the topic â€Å"Logistic system of DHL† as a requirement for the course Marketing Research, section: A that I am enrolled in during Fall semester, 2011-12 in the BBA program of American International University-Bangladesh. I have tried to implement the relevant theories that I learn from different marketing courses during my practical work in DHL. I really have learned a lot have gained valuable experience while I working in the company and collecting material to prepare this report. I tried my best to prepare this Marketing Research Report up to the required standard. Moreover, I tried my best to gather relevant information for preparing a complete paper on this subject. I will very grateful if you accept this initiative of mine. For further quarries regarding the study please feel free to contact me. Thanking You Yours Sincerely, Name of Student FOYSAL AHMED ID: 08-12089-3 E-mail: [emailprotected] com ACKNOWKEDGEMENT First I want to thank to my respective course instructor Dr. Ehsanul Huda Chowdhury for his co-operation. Despite his busy schedule, he was always there to guide me whenever I needed help. His keen insight, advice and suggestions have helped me to improve my internship report. His guidelines have enabled me to complete the report, which is extremely important for my course requirement. I would like to thank the people of DD (Distributing Department) of DHL who helped me a lot during my Research and my special thanks to assistant manager Sohel khan (DD), GM Mr. Tazim Ahmed (Marketing and Sales department) of DHL who gave me interviews and helped me to collect necessary information to prepare my report. I would also like to thank Ashraf Ali, executive director of the company to give me the opportunity to do a research report on DHL. At last I would like to convey my best regards to the Family of DHL. Who extended their kind assistance to carry out the study. EXECUTIVE SUMMARY This is an assigned research of the course â€Å"Marketing Research†. The purpose of conducting this research is to know about the distribution of DHL, logistic system of DHL as well as the supply chain management. We’ve found that as the people of our country and the system in Bangladesh is very much suitable for logistic business it can be very much profitable business for unemployed people. In our country there are some conducted research on logistic process and profitability but there are no research conducted that actually explains which factors are affecting the logistic system. So we were interested about the factors those are influencing and hampering the progress of logistic system. So this report is all about logistic system. DHL`s international network  links almost 220 countries and territories worldwide. Around 285,000 employees are dedicated to providing fast and reliable services that  exceed customers expectations in 120,000destinations in all continents. Three companies joined the brand of DHL in 2003, to set new and better standards in the courier  business the world over. These companies are; I. DHL Worldwide Express, the worldwide leader in air express II. Danzas, the worldwide leader in air and  sea freight III. Deutsche Post Euro Express, European  leader in parcel services. Profile of the organization DHL is the global leader in logistics with more highly experienced  professionals at  more locations in more countries than any other provider. His goal is to build strong, long-term partnerships with customers by  providing  world  class  services,  across  all  our  operations. Just months after man’s first landing on the moon in 1969, DHL begins operating the first international door-to-door express delivery service in the world. It all started out of chance in a local food store of San Francisco. The idea came out during the meeting of two friends Mr. Adrain Dalsey and Mr. Larry Hillblom in July 1969. Dalsey was a sales person and Hillblom was a flying courier, thinking about his recent $3,000 stock market earnings for investment. â€Å"Let’s start a new company. † was the idea that came into their minds. A real estate associate Lynn joined them, and DHL began its first courier service between the West Coast of America and Hawaii. It is on the basis of the owners’ names the name of the organization was suggested. Dalsey  Hillblom  Lynn ? DHL’s first customers were the shipping companies that required a service of early delivery of the shipping documents to reach their clients before the shipment itself, to make it easy and less time consuming. The banks that used company’s services of overnight delivery to beat the postal system and to ensure a safer transport of documents and cheques worth millions of dollars. [1] By the time passing the rapidly growing network of enthusiastic customers in the USA, DHL begins to meet demands for an international service by opening territories in the Far East and Pacific Rim. DHL’s success provokes an envious response from rival companies and it has to fight a legal battle to stay in business. But this doesn’t stop further expansion: a separate company,  DHL International Ltd. ,  is established to focus on meeting the ever-increasing demand for international door-to-door deliveries. [2] The start of 80s marks a focus upon reliability, control, ease of billing, and flexibility of service: qualities which DHL meets customer needs to this day. To make sure the increasing size of DHL can still be managed effectively; a team of internal global strategies is formed to co-ordinate worldwide activities. 3] After thirty years of expansion there is few new territories left for DHL to move into. Instead the company concentrates on improvement by opening new service centers, forging new business partnerships and introducing new technology. The company has its head quarters situated in Brussels, Belgium. Though it’s an American based company, still it has its head office in Europe due ownership specific reasons. [4] Around the world, the people at DHL remain committed to providing the fastest, most reliable and flexible door to door express delivery service their customers can buy. For more than thirty years DHL has set the pace in their industry. As their customer’s needs have changed, as they have been among the first to enter new markets such as China or Eastern Europe, DHL has developed innovative logistics solutions which both support their business and help them increase the value they offer. And today that means much more than simply ensuring that time sensitive documents, packages or freight arrive safely, on time, every time. More than ever DHL works in partnership with their customers often as an integral part of their business supply chain. Over the past three years it had invested more than US $ 1. 5 billion worldwide in their people and additional state of the art handling, distribution and information systems, transportation equipment and facilities. That investment provides their entire customer’s with access to unrivalled infrastructure for the transfer of goods at a reasonable cost. So now DHL can do even more to make express delivery easier. For some customers DHL now handle a number of critical business functions from start to finish. For others their express logistics facilities increase efficiency quite substantially, creating benefits which can be passed to their customers. DHL aims to be acknowledged as world leader in express delivery, establishing industry standards of excellence for value and money. Nobody words harder to anticipate customer delivery needs than DHL does. Nobody understands those needs or the importance of promises made to customers better than DHL does. It’s that understanding which forms the bedrock of DHL’s customers’ continued satisfaction and their own success. So customer can be sure that if it matters to them, it matters to DHL. 5] DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and 275,000 employees’ worldwide offers customers superior service quality and local kno wledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education. Facilities: DHL Bangladesh has an outstanding reputation in the market for providing are iable, fast and easy-to-use service. DHL offers-Highly trained and professional staff, committed to being responsive to all customers needs 1. Customer Service Agents, available round-the-clock, 365 days of the year, to serve customers whenever and wherever they need them 2. Electronic pre-clearance of shipments through Customs 3. Five international gateways providing direct-to-air networks and faster sorting of inbound and outbound shipments Vision Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share. Mission DHL enhances the business of our customers by offering highest quality express and logistics solutions based on strong local expertise combined with the most extensive global network presence. Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share Core values DHL is customer conscious and working upon the strategy of Customer is King therefore there corporate goal is to get the customer satisfaction based with providing good quality, reliability, and accepting the challenges†¦. I. To deliver excellent quality II. To make our customers successful III. To foster openness IV. To act according to clear priorities V. To act in an entrepreneurial way VI. To act with integrity internally and externally VII. To accept social responsibilities Service offered by DHL 1. Co-packing We offer a comprehensive selection of manufacturing and packaging services through Power Packaging a DHL Company. By integrating manufacturing and packaging operations within their  supply chains, our customers can: I. Add flexibility II. Improve service levels III. Reduce costs IV. Accelerate time to mark V. Increase asset utilization . Product Assembly Postponement, quick response and mass customization are breakthrough  business strategies enabled via packaging services. Integrating  packaging operations into distribution centers streamlines fulfillment reducing cost, enhancing product visibility and control, and improving speed-to-market and flexibility in the supply chain. Packaging services include: I. Postpone ment packaging primary, secondary and specialty components II. Co-packing, kitting, assembly and repackaging III. Retail-ready,  point-of-purchase  displays IV. Lot control via variable digital and laser printing V. Machinery system engineering labeling, bagging, carton filling, club store packs, clamshells and printed and unprinted film over-wraps VI. Make-to-order pallets VII. Product rework/redress 3. Other Value Added Services a. Kitting/Pre-Assembling Kitting is the addition of items such as accessories and batteries to the  product pack. Pre-assembling is completion of a finished product from component parts or pre-programming of products. B. Re-Working/Re-Packing Repacking for a specific customer can include repalletisation. Reworking is the modification of products to suit a local market. c. Packaging/Bundling Packaging includes packing of products into suitable media for  transportation and retail display. Bundling is the assembly of a number  of pre-packaged products to make up an integrated product offering. D. QA Control Quality control ensures that product is received into and dispatched from the warehouse in a suitable condition, free from faults and defects. e. Labeling/Merchandising The application of labels either to the product or to the packaging. Merchandising can include the addition of price stickers or promotional items ready for retail display Geographical Location of DHL Express Bangladesh [pic] Literature review DHL is the global leader in logistics with more highly experienced  professionals at  more locations in more countries than any other provider. His goal is to build strong, long-term partnerships with customers by  providing  world  class  services,  across  all  our  operations. For DHL supply chain DHL supply chain management solution are focused on helping the customer take increase control of international inbound supply chain to maximize the value of international and global sourcing. DHL helps customer: i. Give visibility of the upstream supply chain, and enable earlier decision making. i. Create a more agile sully chain, better able to respond to change in consumer demand iii. Reduce lead time, inventories, and associated storage cost Customer focused solution are built up from following core service; i. Origin management, including; vendor management ;supplier collection; customer brokerage; consolidation service and value added service ii. Global forwarding ,included ;air/ocean/road/rail freight forwarding and management, Europe manage transport iii. Destination management, including: port and demurrage management ;customs brokerage de-consolidation and pre-retail service. v. Supply chain visibility and management, including: purchase order management; RFID product tracking; exception management planning and forecasting; Inventory management v. Global forwarding services are provided all major routes. Logistical services that are offered 1. Reverse Logistics 2. Services Logistics 3. Inbound to Manufacturing 4. Medical device distribution 5. Distribution to stores Management 6. Engineering Response FOR DHL: DHL uses all the modes of transportations that is 1. Airways 2. Roadways 3. Waterways 4. Rail freight DHL has its own fleet of airplanes and motor vans. Depending upon the final destination where the goods have to finally reach and the type of  Ã‚  package the customer has paid for, DHL uses the individual modes of  transport or a combination of either of these or all. Once again the geographical location and how fast the goods have to be delivered are the factors for the final selection of modes of transportation. The concept of economies of scale and economies of distance are both taken into consideration in case of larger consignments where DHL provides an appropriate  logistical solution which helps in  reducing the  overall cost for the customers Outsourcing  Projects Outsourcing involves DHL taking over and managing previous in-house logistics operations,  including: 1. Distribution centers 2. Transport operations 3. Back-office functions 4. Supply chain management functions 5. After sales services Introduction of the Study Logistics is concerned with getting the products and services where they are needed and when they are desired. It is difficult to accomplish any marketing or manufacturing without logistical support. It involves the integration of  information, transportation, inventory, warehousing, material handling, and packaging The operating responsibility of logistics is the geographical repositioning of raw materials, work in  process, and finished inventories where required at the lowest cost possible. Logistics is practiced for ages since organized activity began. Without logistics support no activity can be performed to meet defined goal. The current challenge is to perform logistics scientifically in  order to optimize benefits to the organization. Logistics is a planning function of management. Logistics function is concerned with taking products and services where they are needed and when they are needed. LOGISTICS MANAGEMENTS: Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective, forward and backward (reverse) flow and storage of goods, services and information between the point of origin and the point of consumption in order to meet customers requirements rather to the customers ¶ delight. A  professional working in the field of logistics management is called a logistician. Logistics, as a business concept, evolved only in the 1950s. This was mainly due to the increasing complexity of supplying ones business with materials, and shipping out products in an increasingly globalize supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and to the right target customers (consumer);and it is the science of process having its presence in all sectors of the industry. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies. Logistics is Concerned with getting (or  transmitting) the products and services where they are needed or when they are desired. It is difficult to accomplish any marketing or  manufacturing without logistical support. It involves the integration of  information, transportation, inventory, warehousing, material handling, and packaging. The operating responsibility of logistics is the geographical repositioning of raw materials, work in process, and finished inventories where required at the lowest cost possible. Rationale of the study To know Industrial sector properly Distribution is a broad industry sector responsible for managing the flow of goods, information, and people between a point of origin and a point of consumption in order to meet the requirements of consumers. Major sub-sectors within the industry include air, rail, water, and truck transportation, urban transit and ground passenger transportation, warehousing and storage, and motor vehicle repair. Logistics involve the integration of these sub sectors, including information, transportation, and inventory, warehousing, material-handling, and packaging. In all, Distribution contains 30 sub-sectors engaged in the movement of goods, information, and people. Nationwide, 4. 5% of firms fall into distribution, while the sector accounts for 4. 5% of employment and 4. 1% of wages. Factors contributing to industry growth include globalization and continued growth in the importation of products produced overseas Technologies such as electronic data interchange that allow better tracking of product information, and radio frequency identification that streamlines the distribution process will continue to transform the transportation, distribution, and logistics industry. That is why distribution is very much important for industrial sector. Increase realistic knowledge Marketing research can be defined as the process of gathering recording and analyzing the data related to certain products and services. This need for market research is derived from the concept that only by understanding the needs and wants of the target audience and by effectively meeting them, which will be able to achieve the organizational goals and surpass the competition in the specific market. Thus, arises the need to collect data about the customers, competitors, and other forces in the marketplace. This data in turn is collected and analyzed to make relevant marketing decisions, be it in relation to setting up a business, developing a product, creating a brand or coming up with an advertising campaign. To increase of the practical knowledge about distribution it helps me for betterment. To Make Marketing Decisions Marketing research helps the marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or service is useful for the customers. However, research may show that customers do not need a product or are meeting their needs with a certain competitor product and so on. Similarly good marketing research strives to provide options for the successful introduction of new products and services. This makes the market entry of a new product or service less risky. It makes me to decide the right place at the right time. Statement of the problem 1. Possibility of new distribution channel to grab new or more customers or the market 2. To determine the effectiveness of distribution channel 3. Possible threats the company might face in the future Scope and delimitation of the study In the organization all the developments are equally important and interrelated. To achieve organizational goals successfully through a perfect strategic planning all the stage should be performed accurately. Here in our research we are discussing about supply chain and the logistic process of DHL. We are also analyzing its influence on organization. Every organization need well adjusted, trained and experienced people to perform its activities. Here we will talk about the importance and needs of logistics and distribution process and development process. Our focus is to know and understand that what kind of distribution channel they are applying. We will also try to find out the impact of it on the organization. We will discuss about the logistic system and supply chain of the organization. Objective of the study Broad objectives DHL has the world’s largest express and logistics Network. Over the past decades it had turned delivering goods into a finely oiled process. . DHL has developed a reputation for consistently developing innovative solutions that streamline operations and improve control. Their in-house teams have contributed to the solutions design of some of the worlds leading brands and enabled to win key contacts. DHL is service based company and services are critical for competitive advantage in companies from all sectors. Superior customer service is one of the key drivers of Competitive advantage. Overall objectives †¢ To present the General condition of the courier industry and the distributing procedures †¢ To have a general concept on the parcel and logistics courier service. Specific objectives †¢ To find the techniques of distribution †¢ To find the distribution techniques of â€Å" DHL Express Bangladesh† Limitations Every report will have some limitations. Therefore, while doing our report we have also faced few limitations which are as follows: Respondents give invalid and incorrect responses so it is difficult to measure the accuracy of the responses. Thus, it can result in quantitative estimation error due to respondent miscomprehension. ? Time constraint- this is a fact that every one face, it is always not enough to complete a certain task by feeling t hat enough time was not given. Though we did not fail to complete the project on time, more the time is available the better the project gets. We have to face many limitations to do the study . such as- †¢ Sometimes they show less responsibility to discuss. †¢ Sometimes authority don’t want to give any information They give wrong information †¢ They don’t want to share their plan †¢ They don’t want to express their techniques Methodology The research methodology was based on collection of data from primary and secondary sources. The primary sources were the 3PL providers, and data collection was through questionnaire surveys, telephonic interviews and personal visits. The secondary sources were books, published reports, journal articles and the Internet. The details of  the questionnaire design and the process of administering the questionnaire to potential respondents are outlined below. Sources of information: Primary: We will use the data for our research paper as we go to the company and take interview of the manager and employees and ask them relevant question about the effect of ethical code we will prepare set of question and ask them to fill it up. Secondary: We will search their web site or can sent questionnaire by e-mail and ask them to fill it up by internet. Research approach We will be based mainly on the survey in the company for our research paper. we will go to the company and ask relevant question to the manager and employees and will collect the data. We will also research is web site of the company. Research tools Questionnaire For collecting data we will use a set of relevant question to ask the manager and employees to fill it up. The questionnaire will be in MCQ type and open ended. Mechanical tools For our report we will use computer and its software like Microsoft word, excel and the internet for browsing for information Sampling plan Sample unit We will focus on middle level worker mainly for our survey. Sample size We will take a sample size of 10 or more for our data collection process through interview. Contact method Personal interview We will mainly base on personal interview as contact method for collecting data for our term paper. We will give the questionnaire and ask to fill it up Mail questionnaire If there are any difficulties in direct interview then we will send questionnaire by e-mail. Phone calls For more information we will also use mobile and land phone to contract with them. Analysis and Interpretation of data 1. Which company will you choose to make your good delivered? Sample Size: 14 people Age: None Sample Area: Dhaka [pic] According to survey the respondents choose 8. 2% compare to FedEx, TNT, UPS. There will be a huge difference from DHL to FEDEX because of the good deliver. And the rest of the parts are very unfamiliar which holds up only 1. 4% as well as 1. 2%. 2. According to you, which company provides the best service? Sample Size: 14 people Age: 19-40 Sample Area: Dhaka [pic] This was the service based questionnaire for the respondent which carries 6% service provider are from DHL out of 14 respondent. And 4% are from FedEx which is very near to DHL. The most closely respondent is TNT. Apart from it UPS carry only 1%. 3. Do you think any other new competitor should enter in the market? If no why? Sample Size: 14 people Age: 25-40 Sample Area: Dhaka [pic] This is the most important part for DHL get the good response from the respondents. Because of the 9% no holder said that there is really do not need any competitor in this competitive market. So that DHL already capture the 70% market share out of 100%. 4. Do all the service providers meet the superior standers, quality and safety measurements while delivering the goods? Sample Size: 14 people Age: 24-40 Sample Area: Dhaka [pic] This is comparatively tricky question about the quality and standards of the service provider. There is only 4. % respondent who are strongly agree with their delivering goods. Most of the respondents are goes with 5. 5% . but there will be few respondents who are answering moderate agree with 3. 5%. Disagree had only . 5%. 5. According to you, which company do you think is the leading one as per market share? Sample Size: 14 people Age: 24-40 Sample Area: Dhaka [pic] The survey said UPS got the 2% o f respondent support. FEDEX and DHL have the same percentage with 5. 5%. TNT goes up with 1% respondent. 6. Do you think DHL has proper distribution channel? Sample Size: 14 people Age: 24-40 Sample Area: Dhaka [pic] The respondent used to confuse about the distribution channel. The outlets of DHL have only few comparatively the global market. That is why they have the mixed answer. only 8% were covered the positive part and 6% covered by the negative respondent. 7. Do you agree DHL should increase distribution channel in BD? Sample Size: 14 people Age: 24-40 Sample Area: Dhaka [pic] This survey is pretty much astonishing because of agree and strongly agree have a massive gap. The respondent with strongly agree has covered by 8. 2%. but the agree respondent had only 1. 2%. therefore moderate agree and disagree had closest value which is 1. % and 1. 2%. 8. Do you think DHL they have proper transportation to distribute their services? 9. according to you, DHL they increase their transportation system to distribute the goods? [pic] Here respondent answered of two questions in a same way about to increase Distribution channel. Thus the YES holder came up with 12%. but few of the respondent answer it negatively with 4%. Findings OTHER REASONS STATED BY RETAILER FOR BRAND PREFERENCE: DHL I. Better Service II. Good name in the market III. Timely available IV. Immediately respond on the competitor’s strategy V. Relatively less price VI. Better packaging VII. ogistic grade is good and people are satisfied Suggestions The sales people should have faith on their abilities of convincing clients besides the lowest rate offering by their company in winning businesses. i. DHL Express should take more skillful sales people to make a difference in the sector. ii. DHL Express should arrange more training sessions for their employees. iii. DHL Express should open new branches all around the country. iv. DHL Express should improve their delivery and pick up service. v. DHL management should lessen their paper work by implementing the web based network system. 1. ENHANCE THE SMART-TRUCK PROJECT Because of the stage of recession and high competition, the companies need to make difference to have new customers and increase their market share. To invent completely new product can be very expensive and take very much time. So, making little difference on the current product or service can be better. At this time, we need to talk about innovation. As a CEO of DHL Logistics, enhancing the Smart-Truck  Project is going to be my first strategy. This project will allow our  company to deliver faster and cut cost by using less fuel. To achieve this goal, we will follow some steps: a. Increase the budget of RD 10%. b. b. Prepare an office for a new innovation team and assign a leader to work on this project’s. c. Also pay premium for new and creative ideas whoever gives it(even juniors). So this will provide us innovative atmosphere 2. AQUIRE SMALL SIZE LOGISTICS COMPANIES: By acquiring small local companies in different countries like China, India, USA, will give us pretense in that countries. Also, this will decrease the threat of restrictions in those companies. Even they are small companies; they can have creative solutions to different problems. So were acquiring new brains at the same time. We can get some ideas from them to improve our skills. I mean we are not firing people who were working there actually; we are hiring them to work with us. Conclusion Logistics is one the most important and integral part of any organizations strategy and function. When the logistical processes carried out accurately then not only the company reduces the production cost but also improves the efficiency and customer satisfaction. Overall logistics management is very important for today’s highly competitive and cut-  throat corporate world. DHL has the world’s  largest express and logistics Network. Over the past decades it had turned delivering goods into a finely oiled process. Be it a book, pen, WIP material, drugs, hazardous chemicals, clothes, documents, wild animals and any other thing under the sun DHL delivers it. With a network spanning 200countries  and  with  its  private  fleet  of  airplanes,  mobile  vans, cargo  ship  carriers  Ã‚  even  rail  way  automotives  in  some countries DHL can handle any type of goods. Not only has that with international network there come the hassle of documentationand  paperwork,  standard  packaging  and  other  formalities  toadhere to. But DHL has its own department which looks into the international laws and other formalities. In the end what matersis  delivering  good  in  good  condition  at  the  door  step  of  thecustomer? A happy and satisfied customer makes the business grow. Competitors have come  and gone but  DHL has been able to keep  its  No  1  position  intact. This  is  because  of  its  dynamicnature  and  attitude  of  maintaining  good  customer  relations. Logistics  management  is  important  for  every  organization  but more so DHL. We have tried to incorporate all the facets of logistics which propel DHL to be the best delivery and carriage-service around the world. No wonder that DHL is head and shoulders above all of  its competitors! Bibliography http://www.dhl.com/en/about_us/company_portrait.html https://www.bccresearch.com/ http://www.dhl.com.ua/ru/country_profile/import_guidelines_express.html https://en.wikipedia.org/wiki/Frutiger_(typeface) http://www.dhl.co.uk/en/logistics/supply_chain_solutions/how_we_work/quality_assurance.html http://www.dhl.com/en/logistics/freight_transportation.html

Wyndham international fostering high-touch with high-tech free essay sample

The Harvard Business Review case study on Wyndham International discusses the inception of the hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various external and internal factors. The organization restructuring and changes in management introduced several guest loyalty programs, ByRequest in particular, to allow Wyndham International to reestablish its brand. This paper discusses the strategies followed by Wyndham International and identifies role of Information Resources (IR) in implementing the ByRequest program. In the final analysis, the paper identifies issues with customer signup and integration the various IR systems for the ByRequest program, limiting Wyndham in achieving its business goal in a more robust nature. Wyndham’s Business Wyndham International, a company in lodging industry, enjoyed significant tax benefits in the initial years under the REIT status and expanded continuously. Wyndham managed and owned most of its hotel properties, while in lodging industry hotel management and ownership were normally separated. We will write a custom essay sample on Wyndham international: fostering high-touch with high-tech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But policy changes in 1999 resulted in a drop of 80% of Wyndham’s stock price, forcing the company to sell most of its low-end properties and focus on business and leisure travellers in the upscale segment of the market. Opportunities and Threats With changes in government policies, Wyndham faced serious threats of financial debt. Low customer recognition was also hurting its market share. Fierce competition and commoditized service made it difficult to bring in profit. Nevertheless, there was an opportunity as well, that if the company could successfully differentiate itself from competitors, it would harness more profit. Business Strategies and Objectives In order to navigate through the competition, Wyndham changed its management team and came up with new customer loyalty program, ByRequest, and started to focus on upscale market. The objective was to establish Wyndham brand. ByRequest program has also differentiated Wyndham from its competitors as opposed to point based loyalty program. Since, it provided a unique service to every customer as per the request, this in turn increased the customer satisfaction and loyalty towards Wyndham’s service. Organizational Capabilities: Strengths and Weaknesses As mentioned previously, Wyndham both owns and runs its hotel properties. These business operations give Wyndham the ability to deploy new assets faster than competitors, where its business strategy can be easily integrated with its investment model. Wyndham had also started moving towards centralized IT infrastructure and integrated IT systems. If this succeeded, the move would have given Wyndham more power to adopt its business strategies. Wyndham also had some weaknesses. During 1999, Wyndham’s management team was going through major organizational changes.. So, around that time there was an unstable internal environment for Wyndham to execute its operations. From 2000 to 2002, still outsourced IT infrastructure and segmented IT system also pose difficulties for Wyndham to adopt an integrated business solution. Organizational Strategies and Objectives Wyndham changed its management team after the 1999 shake up. New management was appointed to develop and implement new strategies for the company, which in deed came out with a set of plans including the ByRequest program. Down the management chain, Wyndham had direct control over its hotel management teams. So, Human Resource operations could be easily executed at the property level. At the operation level, positions of hotel general manager and ByRequest manager were separated. ByRequest manager had some power over spending money on customers. General manager was responsible for the profit regarding the property. Employees’ incentive plan was also based on the profitability from the property. Wyndham’s organizational strategy was to try and align with its business strategy. By giving ByRequest manager the power of budget so that the Manager has the opportunity to serve the customer better, improved the overall customer satisfaction. This way, the organization was able to reach their objectives [Rajasekaran, 2011] Role of IR and Existing IR Set-up The role of Wyndham’s internal resources (IR) is in the strategic quadrant. Because Wyndham relies on its IR not only for running its business on a daily basis, but also for differentiating itself from its competitors. If IR had failed, ByRequest managers would not be able to match reservations with the customers’ profile, thus Wyndham would have failed to deliver their services. Without ByRequest program, Wyndham would have been providing just the same service as its competitors. The time when the ByRequest program was introduced formally (2000), Wyndham just started to centralize its IR infrastructure. The . ASP model was adopted to provide faster deployment of IT infrastructure. Until 2002, Wyndham was still in the process of centralizing its PMS and callaccounting system. Centralization of revenue management and POS had to be put into the agenda, but had not ben actually started. Prior to 2000, a subsidiary of Wyndham was serving its IT infrastructure. Wyndham’s IR Strategy (ByRequest Program) ByRequest program was an IT backed system to provide customizable services for its customers. Customers had to sign up, either by themselves or with the help of the hotel staff. A profile of customer was saved in the ByRequest System. Once entered, all profiles awere available throughout all properties of Wyndham, to be used by hotel managers. Thus, the managers could provide customized services to their guests based on the guests’ profiles. Wyndham planned to use this IR strategy to save customer preferences in a central location and sync the data with every hotel branch. This innovative idea brought two advantages to Wyndham. First customers were able to request special services when booking rooms with Wyndham. Second, the customers’ preferences were available for the future stays at Wyndham. Thus, customizations could be made by hotel managers to ensure complete customer satisfaction. Other IR strategies were adopted by Wyndham to ensure the implementation of ByRequest program. First, Wyndham was bringing its IT operation in-house, so Wyndham could exercise more control. Second, Wyndham was starting to centralizing its IT system, e. g. PMS and CRS. Centralization plays an important role in standardizing business process and ensuring availability of customer data. Third, Wyndham adopted the . ASP model while implementing new systems, which ensured fast deployment time and standardized implementation process. These IT strategies played critical roles in delivering ByRequest program. Analysis Wyndham’s current IR set-up helped the IR strategy as mentioned in the previous section. Because an integrated, standardized and centralized IT infrastructure was very important for the execution of ByRequest program. But effort had to be made continuously, as Wyndham was still in the middle of improving its IT infrastructure. However, ByRequest program was not enough to help Wyndham to achieve its business strategy for three main reasons: First, customer signup process was essentially long and complicated. In lodging industry, service is very important because of the fierce competition and low customer switching cost. An extended signup process doesn’t fit the business environment and the primary goal to serve customers better. But, without the signup process, Wyndham’s ByRequest service could not be delivered at all. Second, Wyndham’s organization strategy did not completely fit into its ByRequest program. The General Manager was majorly responsible for the overall profitability of hotel, but the ByRequest Manager could spend more money on customer in order to keep them satisfied. We know, customer satisfaction is a vague measure, and conflicts with general manager’s responsibility. Also employees’ incentive is based on profitability, which further conflicts with the long term vision of customer satisfaction. Third, ByRequest system wasn’t integrated with the PMS system. Customer had to give her/his member id upon arrival for ByRequest manager to know what she or he needed. Thus the manager could not prepare in advance. And in the case of customer forgetting her or his id (which would happen almost all the time), service could not be delivered, which resulted in bad customer experiences. In order for ByRequest to succeed, a streamlined customer signup process was very essential to be established. Wyndham also had to improve its organization strategy so that employee incentive was aligned with its business goal, and nothing got between ByRequest manager and customer. Last, deep integration of various information systems of Wyndham was supposed to be deeply integrated, for ByRequest Manager to respond to customer’s needs before they arrive.

Economic Geography Essay Sample - Understands the Essay Sample

Economic Geography Essay Sample - Understands the Essay SampleWhen you choose an economic geography essay sample, you should be aware of a few things before you make your selection. This essay sample is not the same for everyone and if you are not careful you could end up with a piece that does not meet your standards. Here are some important things to think about before you choose a geography essay writing sample.The first thing you need to consider is whether or not you should hire an instructor for your essay. There are several factors to consider when it comes to this. First, you will likely have less of an opportunity to see the essay in the classroom. Second, most colleges do not offer such a service. If you choose a class on economic geography as your essay topic, you will need to select one of the online economic geography essay samples available.The next factor to consider is whether or not geographic essays can be used in college. You will probably need to consult with an a dmissions officer at your college before you finalize your essay. Most colleges would not allow geography to be used as an essay topic, but there are many colleges that allow the use of geography as a theme in an essay.You will also need to consult with your instructor to find out if he or she is comfortable with your essay due to certain topic. You should always consult with your instructor before submitting your essay. You want to know that the professor is comfortable with the topic of your essay before you submit it.Your instructor may allow you to submit your essay to a common resource such as the College Board. This will help you become familiar with a variety of essay topics for various courses. This is a good idea if you are not comfortable with certain geographic essays.Your professor may also allow you to write research papers. These are usually done as small projects. You will probably have to make several revisions to your research paper so you will have to become famili ar with the topic before submitting it. This is an excellent way to become familiar with geography and any other topic you may want to write about.A third consideration is to consult with a counselor or advisor to see if you would like to take an exam in order to qualify for credit on the essay sample. This option is not offered at all colleges, so if you are considering it, be sure to check with your college's requirements first. The topic of geography is considered to be an elective and you may be asked to take the course to meet this requirement. Many schools require their students to take this test to fulfill this requirement.Once you decide which essay sample you want to use, you will need to ensure that the essay meets your expectations. Consider all of these factors before you commit to anything. Knowing what to expect will help you be prepared for the assignment and ensure you have a quality essay when it is due.

The affect of brain stress on ponzo illusion Essay Example

The affect of brain stress on ponzo illusion Essay Example The affect of brain stress on ponzo illusion Paper The affect of brain stress on ponzo illusion Paper The purpose of the present study was to determine the affect of brain stress on ponzo illusion. In addition the study examined the affect of presence or absence of converging lines background on judgments of lines length. The study sought to test Ponzos (1882-1960) hypothesis, referring to it as a misjudgment in a length of two lines. This experiment was tested among three students under two conditions, participants under stress and under no stress, each condition had three attempts and each attempt had ten trials. In stress condition, participants accomplished the following experiment after they came back from college. Participants adjusted the length of a line to match the length of another line in same page. Five trials were with the presence of converging lines background and the other five were with absence of converging lines. In the no stress condition, participants accomplished the experiment between 0700 0800 Oclock in the morning after breakfast. The study aim was to explore the correlation between stress conditions and the Ponzo illusion. The error range of length judgment in stress condition found to be higher than the no stress condition. Also the error was higher when converging lines were present. It was concluded that stress and present of converging lines have inverse affect of judgment of lines length. Introduction The Ponzo Illusion is a visual illusion that produces misjudgment in the length of two lines; most people dont get the length right when asked to set two lines to the same length because of Ponzo illusion. The illusion is named after Mario Ponzo (1882-1960) who first demonstrated it in 1913 (Vurdlak, 2008). The reason of such illusion happens when looking at lines in different length with converging lines background and how the brain analyze them; for example, if there were two boxes and they were the same size, one of them was 5 cm in front of you, the other is 5 meters in front of you, you will see that the nearby box is bigger than the far one. The same thing happens with lines in a paper where the brain thinks that one line is fare but the other is near you, so the line that is far should look smaller, but if they are the same size your brain will think the far line is bigger (Brislin, 1974). This illusion can also be observed in the moon, when the moon is on top of you it seems smaller than when it is close to the horizon, the truth is that the moon didnt change in size but the brain thinks that it should look smaller when it is far so if it does not it must have grown in size. There has been a lot of research in this field. Researchers suggested that there are two forms of Ponzo Illusions; circular ponzo Illusions and the Line Ponzo illusions (Robinson, 1972). Most studies to date have explored the line Ponzo illusion, although, studying the relationship between the line and circular forms of the illusion may offer additional signs to identify the possible determinants of the illusion (Yamagami, 2007). Different theories have been suggested to explain the Ponzo Illusion. Many studies have produced data supporting either theory. For example integration field theory (IFT), suggested by Pressey and Smith Martin (1990), is based on assumption that some parts of the stimulus are more likely to be processed than others. In accordance with this, the most relevant features to be processed are the ones confined within the four end points of the two segments to be compared (Roncato et al., 1997). Although most of the previous researches in this field are very well constructed, they are lacking the brain stability and hormones in the form of stress. This research is very important because it will explore the affect of life stress on the Ponzo Illusion. Stress in this research refers to lack of concentration and focus because of exhaustion and brain loads of life activities. The dependant variable is the difference in length between the adjustable line and the standard line. The independent variable is the status of the participants vision. There are number of confounding variables that have be considered in this research like, age difference between participants, eating habits, personal life, and area where participants are living in. All these variables will affect the stress and concentration in some forms. The aim of this study is to find if there is correlation between mental stress and Ponzo Illusion. The hypothesis of this study is that the mental stress will have a negative impact on concentration and therefore judgments of sizes will be affected. Also the presence of converging lines background complicates the issue and makes it even harder to judge the lines length. It was expected that when brain is stressed that the adjusted lines will be longer. It was also expected that when brain is stressed and converging lines are present, the adjusted lines will be even longer. Method Participants Three first year introductory psychology male students at PMU participated in the experiment as a course requirement. All participants had normal or corrected to normal vision. Materials Internet web site (http://psychexps.olemiss.edu/index.html) contains illusion experiment as follow. There are two parts of the experiment. First, two lines with different sizes are laid on converging track like (figure 1). Second, two lines are laid without the converging lines (figure 2). The participants are able to adjust the length of the lower lines by using the blue control arrow below the two lines that allows participants to adjust the size of the lower line to match the size of the upper line. There were 10 trials in this experiment, five trials with present of the converging lines and the other five without. Procedures All participants followed standardized instructions for each of the following conditions. Before the participants start the experiment they had to do one practice test, in that test each one of the participants had to move a blue arrow to adjust the length of a black line, if the arrow was moved to the right the line gets longer, if moved to the left the line gets shorter. Then they were asked to do the experiment three times in two different conditions. All participants had practice go before the real experiment start. The first condition is that the experiment must be done without stress (early morning). All participants must log on into the web before going to college and follow the experiment steps. All ten trials have to be completed without taking any break in between. After the first attempt wait for ten minutes and relax. Accomplish a second attempt using the same procedures in the first attempt. Participants must wait for ten minutes and relax before the third attempt by using the same procedures. The second condition must be done under stress (after a stressed day in college). In this condition participants must accomplish the experiment under a form of stress. Three attempts must be accomplished by each participant right after coming back from long stressed day in college. Accomplish the first attempt continuously without any breaks between trials. After the first attempt take a ten minutes break and then accomplish the second attempt. Take a ten minutes break and then accomplish the last attempt. The results of this experiment support the hypothesiss that with the brain stressed, the error magnitude is much higher as shown in (Table 1). Participant error in the first trial was very high p1=60 and as participant relaxed the error dropped to a lower level P1=29.20. In reference to (Table 2) the first trial for the first participant error was very low from the start P1=14 and the error continued to drop. Generally all participants showed very high error at start; however, the error rate deceased as the brain was relaxing. The result of the first and third participants showed a considerable amount of drop followed by a slight increase. This minor offset could be a momentarily loss of concentration or distraction. The results of the experiment when participants are not under stress are a lot better. It showed much lower error values for all participants. In reference to (Table 2), the error values continued to decrease for first and third participants. The second participant was slightly different because of possible noise in the house. There was a big increase in the error value in the second trial, however, a vast drop in the third trial. This is caused by the different in age between participants. Participant number one is approximately twenty years older than the other participants. The overall result summary showed higher error margin when lines are placed on converging lines. It also showed that the mean is also very high when the converging lines are present (mean = 23.086) and the standard deviation was (StDev = 16.308). When converging lines were absent, the data were much lower (mean = 7.267) and the standard deviation was (StDev = 5.955) as shown in (figure 3) Figure 3 Discussion The results support the hypothesis that stress affects judgment of line lengths and caused the adjusted lines to be longer. Also the present of converging lines affects judgment of lines length and caused the lines to be longer. This finding is consistent with Piagets theory (1969; cited in Wagner, 1977) that proposes the law of relative centrations. Centration is the trend to focus on one side of a situation and overlook others. The second hypothesis that length of horizontal lines judgment was affected when the converging lines background was present. This finding was consistent with Yamagamis theory (1976, 1978; cited in Yamagami, 2007) that the former distortion is attributed to the framing distortion specified as a contour interaction between a horizontal line and two vertical lines as shown in (table 3). The absence of converging lines caused the error to be lesser as shown in (table 4) One problem with the present experiment was the sample size was very small. In future studies, a larger sample size from different age group and different sex could be used to ensure that age is directly related to the misjudgment of lines length and also to explore the Ponzo illusion affect on female. In interpreting the present results it could be argued stress affects lines length judgment especially when converging background is present. Age is also a factor to the increasing of judgment error, with age increase the rate increases, however, the rate of change is not yet defined. Participant one has higher error rate, this is possibly because of age of the participant. Participants two and three are same age, however, participant two lives in a noisier area and this possibly one of the reasons of concentration loss and caused a higher error rate than participant three. The present study examined the effect of stress on Ponzo illusion on male students. Future study needs to examine other forms of stress and its effects on Ponzo illusion on female students.future research also needs to use larger sample and larger age scale in order to find the error rate compare to age. It would be of value in applied situations to control the confounding variables like food, exercise, and living environment to obtain accurate results.

Tomorrowland Brazil Essay Example | Topics and Well Written Essays - 250 words

Tomorrowland Brazil - Essay Example That’s why we care for people & our planet†. The event is to take place in the City of Sao Paulo on 1st, 2nd and 3rd of May 2015. Pre-event party: A party is usually held on the night before day of the festival so as to give those to attend the event a clue of what to expect from the festival. It is known as The Gathering. The event attracts huge number of people who may not be taking part in the tomorrowland event itself. Tomorrowland Brazil offers rentable mansions: The mansions can be rented for a period of five days and is valid for a maximum of twelve people. The rentable mansions available in tomorrowland Brazil are made up of spacious living room, a kitchen with filled fridge, a bedroom, a terrace and a private bathroom, is supported by its own garden, private parking and a 24/7 service staff. It has an exclusive Jacuzzi which can accommodate many people. Mobile Apps: Those who will be attending the event will be provided with Mobile Apps that is available in both Android and Apple phones. The Apps have a number of features such as news feeds, updates on the various artists and appmiral connect. The minimum age requirement for the event is 18 years and this forms a very strictly policy of the event. This policy is ensured through the presentation of an official government-issued photo identification cards which includes original driving license, passport and ID. The tickets are grouped into four packages namely full madness regular pass, full madness comfort pass, day regular pass, day comfort pass. The rates for the packages are as follows for all the three

New Equality Act 2010 Essay Example | Topics and Well Written Essays - 2750 words

New Equality Act 2010 - Essay Example However, they are not well embraced in the modern times. It is believed that all people are equal regardless of their gender and race. As such, governments have been pushing for equality policies across the world. The United Kingdom parliament introduced the equality act 2010. This act was based on a number of laws and acts that had been introduced in the United Kingdom in the past. Despite its introduction, equality is yet to be achieved in the workplace (Varkaik, 2005). There are many challenges facing the implementation of this act. The equality act 2010 promises to equate all people regardless of their gender and race in the workplace but faces many challenges in the implementation, which need to be addressed accordingly. History of Equality Act 2010 The vision and objectives of the equality act 2010 were proposed back in the 1960s. It had been realized that some groups, gender, and races were discriminated against in the United Kingdom in many sectors. Some people were paid less in the workplace; others had challenges getting jobs because they belonged to a certain race and others because of their gender. The equal pay act of the 1970 was the first law to be passed regarding this. According to this law, people doing the same workload in the same department are required to be paid the same amount regardless of their gender and race. ... No employer or institution would discriminate any person basing on these grounds (United Kingdom Legislation, 2013). Disability act of 1995 also forms a part of the equality act 2010. Disabled people should have equal opportunities to employment basing on this law. The Equality Law 2010 (Work Place) The passing of the Equality Act 2010 was embraced by many people across the United Kingdom. However, there are serious concerns about whether anything will change. Experts have been documenting everything that has been happening after passing of the vital acts which form a part of the Equality Act 2010. They have confirmed that indeed, not a lot of changes have been documented after the passing of those acts. No wonder some people have been questioning what has been happening in the last four decades from the time the Equal Pay act was passed in 1970. The very things the parliament meant to protect people from have been happening right under their eyes. Discrimination This is one of the l argest problems in the United Kingdom in the current times. Despite the passing of laws to reduce discrimination, research indicates otherwise (Favre, Grainger and Brewer, 2011). Women and minority races in the United Kingdom are the most affected. Women do not have equal opportunities with men in the work place (Verkaik, 2008). While many men are employed in well paying permanent jobs, only a few women are employed. The other women are employed in low paying part time (Lee, 2002). In fact, only about 30% on average women are employed in the permanent well paying jobs. The percentage of women in the low paying part time jobs is 79%. This clearly indicates that most